Youth Leadership Class Member: Give Companies Feedback To Improve Business in PBC

Leon Fooksman
Leadership Palm Beach County
April 27, 2015

What would happen if we all gave businesses more feedback on their services and products? Our business environment would improve, says Kristy Sanchez, a member of our 2015 Youth Leadership class. She and other young leaders learned about the importance of customer satisfaction during their recent Business Day.

Kristy Sanchez explains below why it’s vital to give businesses plenty of feedback.


What was the most important issue/debate discussed during the Business Day?

Kristy Sanchez: The most important issue that businesses have to deal with is customer satisfaction.  It may seem like a trivial aspect, but all of their success rests in the hands of their customers. If they offer something that people like, they will make a profit.  However, if their customers are not satisfied, their entire company can be at risk.  Of course businesses want to make a profit, but many businesses, including the ones that Youth Leadership PBC (Leadership Grow) had the chance to meet, are genuinely concerned with whether their customers are content or not.  Businesses must be able to judge how their customers are responding to certain products or services, and they have to be able to identify what changes need to be made to keep their customers happy.

What can youth, as well as adults, do to solve/address this issue? Be specific with a call to action.

Kristy Sanchez: As members of the community, the most important thing we can do to help businesses is to show appreciation or even give them feedback.  Businesses rely on customer satisfaction to be truly successful, so they need to know if their customers like or enjoy what they are offering.  As individuals, we can contact businesses that we are grateful for and simply thank them, or we can visit their website and contact them to give them feedback.  We can give feedback to tell businesses that they are doing phenomenal work, or we can suggest improvements that will help their business.  By doing either of these, businesses will be able to know when they are satisfying their customers or what changes need to be made. We owe it to these businesses that provide so many products and services to let them know whether or not we are pleased with their work.